Marketing Strategy

Strategic Marketing Consultants (SMC) is an acclaimed marketing consultancy company. We develop and implement Marketing Strategy for our clients who are based in Ireland and the UK. Our aim is to provide a unique marketing strategy which produces results and maximises profits for our clients! We do this while supporting your existing arrangements and giving you the best marketing plan that is possible.

How we Work

We follow Steps to create your marketing strategy and plan.

  • Step 1: We begin with a snapshot of your company’s current situation.
  • Step 2: We identify and describe your Market(s).
  • Step 3: We confirm how you are perceived in the market at present.
  • Step 4: We help you decide how you want to be positioned in your markets.
  • Step 5: We develop your marketing strategy and marketing plan.
  • Step 6: We help you develop your marketing budget to achieve this.

Our Services Include:

Marketing assessments:

We provide detailed assessments on companies, brands, products and markets.

Developing marketing strategy:

We develop innovative marketing strategies and marketing plans for new as well as existing businesses. These marketing strategies will help you increase your revenues and attract your target customers more easily.

Market development:

We assist in the Market Development of new strategies and plans for existing, new and emerging markets.

Corporate image analysis:

We develop new identities for companies and organisations. We will also support your advertising, public relations, development of your website, e-technology, literature, premises and choice of apparel.

Problem analysis:

We work with companies in solving their marketing and sales problems, for example, poor sales, lack of growth or an inability to expand a business.Contact us immediately if you are looking for a marketing strategy for your business. We know our outstanding marketing experience can maximise your profits and increase your business or organisation. We create and implement marketing plans and policies that produce results.

Strategic analysis:

Our strategic analysis will not only enable you to identify where you company or organisation is positioned at present but it will also propose what you can do to grow your business in the future with a positive Marketing Strategy.

New product development:

We support companies and organisations in the process, from concept stage to its final launch. We offer guidelines to companies in the re-launch and re-positioning of existing products.

Overseas market development:

We create policies and initiate development for overseas Market Development of your company. We have experience in developing successful markets in UK, Europe, Asia, The Middle East and the United States.

Provide recruitment:

We provide special recruitment services for marketing and sales professionals. This will ensure that you have selected the most appropriate candidates for the success of your business or organisation.

Offering market research:

Our company offers you both qualitative and quantitative market research. Our qualitative research includes primary and secondary research as well as desk and field research.

Providing Internet Marketing Strategies

All businesses need an Internet Marketing Strategy. This can increase sales and grow a business significantly. The key is having the right mix of SEO (Search Engine Optimisation) social media and pay per click. We start with a FREE SEO website analysis. We then recommend the best suited SEO to be carried out for your website. Our aim is to put your website is to put you on the first page of Google for the keywords that are directly related to your website. This will bring you the business and ROI (return on investment) you have always wanted.


Here is a sample of a multi-faceted internet marketing strategy

  • done_outlineCreate social media accounts and assign someone to launch interesting material every day.
  • done_outlineUpdate these social media accounts and blogs regularly.
  • done_outlineWrite SEO articles that include popular keywords related to your products.
  • done_outlineOffer great tips or advice on your products.
  • done_outlineCollect email addresses from people you have worked and communicated with.
  • done_outlineCreate videos of people using your product or vouching for it.
  • done_outlinePut these videos up on your web.