We are specialist strategic Marketing Consultants established in 1992 whose purpose is to help business owners and managers achieve their business objectives through Marketing Strategy & Human Resources. We work with a wide range of clients in Ireland and the UK. We aim to help all businesses whether they are currently thriving and want to improve or new businesses. We have the professional solution for all your needs.

The Key to Helping Our Clients is Through:


We develop market strategy and human resources strategies that work.


We implement marketing and human resources strategies that deliver results.

With years of experience in developing and implementing strategies to help grow businesses, Fergal shares 7 steps you can use in this quick video.

Marketing Strategy Experts

Every company or organisation needs a Marketing Strategy. You may ask what is a Marketing Strategy? It is a comprehensive plan that positions the marketing of your products or services in the right way. It correctly positions you to give the right message to the market. This strategy combines all of the marketing goals and objectives into one comprehensive plan. It is based on solid market research and understanding of the market. The marketing plan will include a SWOT Analysis, PEST Analysis, Marketing Mix Analysis (the 7 P’s) and other models, for example, Porter’s Five Forces. It will ultimately have a USP (Unique Selling Point) for your business.

Business Growth Advisers

At Strategic Marketing Consultants we don’t focus on the tactics, for example building the website, focusing on digital media or sending e-brochures. These are important but only if your strategy is correct. Working with us to develop the right marketing strategy will help you not only decide the right tactics to use but how to use these tactics in the right way. Your success will come from the whole Marketing Process that we bring you through You may ask will it work? There are no guarantees that a market will always happen but our track record of success across 24 Industry Sectors speaks for itself.

Strategic Marketing at Work

SMC is run by Fergal Maher who is Managing Director.

Business Development

How to grow your sales using the SMC approach.

Improve Your golf

How you can prepare mentally for a game of golf.

Clients We Have Worked With

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