Why Rebrand your business and when is the right time to do so?

Your brand is the total experiences your customers and potential customers have with your company.

A good brand communicates what your company does and how it does it. A good brand also establishes trust and ………………….

How a Marketing Strategy Can Grow your Business

There are many definitions by countless authors but I like to keep it simple, it is a plan. It is your company’s plan to achieve specific marketing objectives.  Start with your market. What is your market?………..

Here are five marketing steps you can take to communicate with your customers and potential customers in 2019

Start with research. Use telephone,  field (one to one interviews or customer focus groups). What you are looking for are patterns of customer behaviour. What a customer likes, what they buy. This will help you………..

Benefits of Hiring a Marketing Consultant for your Business

An outside perspective means looking at the market and not just your current customers. This approach will put your business back in focus. A very good marketing consultant sees………..

Steps that will help you create an effective brand for your business

In the countdown to Brexit Irish companies are encouraged to pay close attention to building and strengthening their brand identities in their respective marketplaces. For …

How to Prepare Mentally for a Game of Golf

Get yourself relaxed. Remember golf is a lot slower than most things, including turtles. Expect to spend the day on the course in a tranquil mood…